In IMAGESTORM’s social media strategy for the State Office for the Preservation of Historical Monuments, special emphasis was placed on creating a strong and authentic brand on social media.
In doing so, we worked hand in hand with the client to achieve a convincing result: What is important to the LAD? What should it stand for and what should the visual concept convey?
CORE GOAL OF THE SOCIAL MEDIA CAMPAIGN was “IMAGE” instead of “SALES
Until now, the citizens of Baden-Württemberg often knew the LAD in connection with strict regulations regarding renovation work.
The State Office for the Preservation of Historical Monuments now communicates itself in a modern and innovative way, as it maintains a coherent Instagram account.
We arouse interest in historical and corresponding scientific topics related to monuments.