Interactive
half-time game
for EM 2016
Lidl entrusted us with a particularly tricky task.
During the half-time break at the public viewing event for the European Championship 2016 in Hamburg, up to 50,000 soccer fans were to be entertained officially with a half-time game.
For halftime, we thought up a crowd game in which the crowd navigated a soccer man across the field by bawling together. Lidl put the icing on the cake and shot confetti and shopping vouchers into the crowd for every game won. Rounded off by the 8Bit retro look and sounds, an exuberant atmosphere was ensured even during the half-time break.
