Lidl

Lidl

Interactive Crowdgame at soccer EC 2016

Lidl approached us once again with an especially tricky task. The crowd of 50.000 fans at the Hamburg Public Viewing Event for the Soccer Cup 2016 should have some fun during halftime break. We created a crowd game, where the fans were able to control a soccer player with their shouting and singing. Lidl topped the whole show by shooting confetti and coupons into the crowd with every goal. Together with the fun 8bit retro style and sound effects, there was a cheerful atmosphere even during halftime.

Lidl approached us once again with an especially tricky task. The crowd of 50.000 fans at the Hamburg Public Viewing Event for the Soccer Cup 2016 should have some fun during halftime break. We created a crowd game, where the fans were able to control a soccer player with their shouting and singing. Lidl topped the whole show by shooting confetti and coupons into the crowd with every goal. Together with the fun 8bit retro style and sound effects, there was a cheerful atmosphere even during halftime.